| Year | Cereal Name | Annual Sales |
| 2004 | Beaties | $1,230,000 |
| Vegetable Circles | $1,506,000 | Fortunate Jewelry | $1,410,000 | 2005 | Beaties | $1,607,000 |
| Vegetable Circles | $1,430,000 | Fortunate Jewelry | $1,350,000 | 2006 | Beaties | $2,505,000 |
| Vegetable Circles | $1,260,000 | Fortunate Jewelry | $1,320,000 |
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